Course Title:

Executive Diploma in Digital and Social Media Marketing

Course ID:

04 140425 0102 706LUI

Course Dates :

14/04/25

 To

16/05/25

Course Duration :

25 Studying Day/s

Course Location:

London

UK

Course Fees GBP:

£23,047.33

• Vat Not Included in the price.
• VAT may vary depending on the country where the course or workshop is held.
  

Course Category:

Executive Diploma

Sales and Marketing Management

Course Certified By:

* LondonUni
For Executive Management Training

* Executive Diploma Certificate

==> Leading to : Executive Mini Masters Certificate
==> Leading to : Executive Masters Certificate

Certification Will Be Issued From :

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

The Executive Diploma in Digital and Social Media Marketing is designed to equip professionals with cutting-edge knowledge and skills in leveraging digital platforms to create impactful marketing strategies.

This program combines core aspects of digital marketing, social media optimization, mobile engagement, and content-driven campaigns to empower participants to navigate the fast-evolving digital landscape confidently.

Through a blend of theory, real-world examples, and practical applications, attendees will learn how to drive meaningful engagement, foster brand loyalty, and achieve measurable business outcomes in a digital-first world.

1 Digital Marketing Strategy
2 Social Media Marketing
3 Mobile Marketing
4 Content Marketing and Strategy

Objectives

By the end of this Executive Diploma, participants will:

Understand Core Principles: Grasp the fundamentals of digital marketing and social media strategies.
Develop Effective Campaigns: Create tailored marketing strategies for diverse platforms, including mobile and social media.
Leverage Analytics: Utilize data and insights to measure the effectiveness of campaigns and make data-driven decisions.
Master Content Creation: Design compelling content that aligns with brand identity and engages target audiences.
Drive Customer Engagement: Harness mobile marketing tactics and social media tools to build and maintain customer relationships.
Stay Ahead of Trends: Keep up-to-date with emerging technologies and trends in the digital marketing sphere.

Who Should Attend?

This program is ideal for professionals and individuals who aspire to excel in digital and social media marketing, including:

Marketing and Communication Professionals seeking to enhance their digital marketing expertise.
Entrepreneurs and Business Owners aiming to grow their businesses through digital strategies.
Social Media Managers and Specialists desiring to refine their skills and drive engagement.
Brand Managers and Content Creators looking to create impactful and results-oriented campaigns.
Digital Marketing Enthusiasts aspiring to build a career in the digital marketing domain.
Mid-Level and Senior Executives responsible for overseeing marketing and communication strategies within their organizations.

This course is a perfect stepping stone for anyone eager to master the tools, techniques, and tactics of modern marketing.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

4 Courses and Thesis
Part 2

2 Social Media Marketing

Day 1: Introduction to Social Media Marketing

Overview of Social Media Marketing and its Importance.
Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, etc.).
Identifying Target Audiences and Setting Objectives.
Social Media Marketing Trends and Predictions.

Day 2: Crafting an Effective Strategy

Developing a Comprehensive Social Media Marketing Plan.
Setting SMART Goals for Social Media Campaigns.
Choosing the Right Platforms for Your Brand.
Conducting Competitive Analysis and Benchmarking.

Day 3: Content Creation and Optimization

Designing Content for Maximum Engagement (Images, Videos, Text).
Scheduling and Planning Content with Editorial Calendars.
Optimizing Posts for Each Platform (Hashtags, Timing, Frequency).
Utilizing Paid Ads and Sponsored Posts Effectively.

Day 4: Analytics and Performance Measurement

Introduction to Social Media Analytics Tools (Google Analytics, Hootsuite, etc.).
Measuring Key Performance Indicators (KPIs) for Success.
Interpreting Insights to Refine Strategies.
Reporting Results to Stakeholders.

Day 5: Advanced Techniques and Future Trends

Social Media Crisis Management and Reputation Building.
Exploring New Trends: AI, AR, and VR in Social Media.
Building Communities and Engaging Influencers.
Future-Proofing Your Social Media Marketing Strategy.

4 Courses and Thesis
Part 3

3 Mobile Marketing

Day 1: Introduction to Mobile Marketing

Overview of Mobile Marketing: Trends and Statistics.
Understanding Mobile Consumer Behavior.
Mobile Devices as a Marketing Platform: Opportunities and Challenges.
Basics of Mobile-Friendly Design and Responsive Websites.

Day 2: Mobile Advertising and App Marketing

Developing a Mobile Advertising Strategy.
Exploring Mobile Ad Formats: Banners, Interstitials, and Video Ads.
App Marketing: Promoting, Retaining, and Monetizing.
Using Geolocation and Proximity Marketing for Targeted Campaigns.

Day 3: Mobile Content and Social Media Marketing

Creating Mobile-Optimized Content: Best Practices.
Leveraging Social Media Platforms for Mobile Engagement.
Mobile Video Marketing: Strategies for Success.
Utilizing User-Generated Content for Mobile Campaigns.

Day 4: Mobile SEO and Analytics

Basics of Mobile SEO: Ranking High on Mobile Search Engines.
Understanding AMP (Accelerated Mobile Pages) and Mobile Site Speed.
Tools and Techniques for Tracking Mobile Marketing Performance.
Analyzing Data to Optimize Mobile Campaigns.

Day 5: Advanced Mobile Marketing Strategies

Integrating Mobile Marketing into an Omnichannel Strategy.
Exploring the Role of AI and Chatbots in Mobile Marketing.
Personalization and Retargeting Techniques for Mobile Users.
Future Trends: AR, VR, and 5G in Mobile Marketing.

4 Courses and Thesis
Part 4

4 Content Marketing and Strategy

Day 1: Foundations of Content Marketing

Introduction to Content Marketing: Definitions and Importance.
The Content Marketing Ecosystem: Blogs, Videos, Social Media, and More.
Understanding Your Audience: Personas and Buyer Journeys.
Developing Brand Voice and Messaging.

Day 2: Crafting a Content Strategy

Setting SMART Goals for Content Marketing.
Aligning Content Strategy with Business Objectives.
Content Ideation: Generating Ideas That Resonate.
Creating a Content Calendar and Editorial Plan.

Day 3: Creating Compelling Content

Writing for Impact: Headlines, Hooks, and Storytelling.
Visual Content: Best Practices for Graphics and Videos.
Leveraging SEO for Content Visibility.
Content Customization for Different Channels.

Day 4: Distribution and Amplification

Content Distribution Channels: Owned, Earned, and Paid Media.
Social Media Strategies for Content Marketing.
Influencer and Partnership Marketing.
Tools for Content Automation and Scheduling.

Day 5: Measuring Success and Optimizing Strategies

Key Performance Indicators (KPIs) for Content Marketing.
Analyzing Content Performance Using Analytics Tools.
A/B Testing and Iterative Improvement.
Building a Sustainable Content Marketing Framework.

Thesis

4,500 - 5,000 Words

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.